SEO Translation: How to Translate Content for Better SEO Traffic

 

If you want to hold on to or divert more traffic to your website, it is time to think about translating your content into different languages. Opting to translate SEO text helps attract clients across multiple countries and regions. In addition, it translates the content to other languages to meet the requirements of the search engines and helps boost website rankings.

Below we have listed some top tips that will help you gain more traffic:-

Find Out Where Your Traffic is Coming From

Using your site analytics can help you find where your traffic is. This can help you assess if your traffic is social, organic, direct, or by referral. For example, if you notice that organic searches bring in a lot of foreign traffic, you should consider optimizing for those specific languages.

Third-Party Services

If you aim to translate only a few pages at a time, using a third-party service for high-accuracy translation is highly recommended. Third-party translation helps you to prioritize the translation systematically. This minimizes the margin of errors besides improves efficiency.

Start Small

Don't attempt to do everything all at once or dive into everything too quickly. Translating SEO texts for even a small site can be quite overwhelming. Instead, we suggest translating critical parts of your site using third-party services while using other methods for manual translation.

Keyword Research

When you are translating SEO texts for specific pages, you may need to redo the keyword research with a special focus on the target audience. Keyword research is an integral part of SEO through often overlooked during the translation process. 

Website Localization Testing

It is important to begin localization testing and check for language quality assurance. It refers to checking for any technical issues and bugs that may have been introduced into the text during the translation process.

URL And Domain Name

Your website's URL and domain name are two important factors to consider while translating SEO text. Altering the domain name for the target languages informs the search engine that you are reaching out to the audiences of a particular country. It also helps in gaining the trust of the users.

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