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 Local search engine optimisation may be very effective in helping you reach customers nearby, but those same strategies won’t take you far if you're targeting users in other countries. To reach audiences beyond your region and appear in their local search results, you need international SEO.      International search engine optimisation essentially gives you opportunities to enter new markets with a stronger brand presence.  Beyond translating your website to different languages, it also aligns every element of your pages with how your target audience in those regions searches and engages.    Grow your reach and organic traffic Tailoring your search engine optimisation for every geographic market removes the limits of local searches. It allows your content to reach users across borders, increasing organic traffic and opening doors to new customer groups. You can increase your engagement by allowing your website to speak to users in different regions....

SEO may have helped you build steady organic traffic, but it’s content marketing that will drive growth when you want to expand your business into new markets. And to stay competitive, you need to structure this content intentionally — beyond traditional optimisation — and consider generative engine optimisation (GEO). What GEO is and how it differs from SEO GEO focuses on preparing your content for AI-powered applications such as generative chatbots and answer engines. Instead of ranking your pages in a list of links, these tools generate direct responses to user questions by drawing from a wide range of online sources, including your web pages. In simple terms, GEO makes content easier for AI systems to understand and reuse. Platforms like Google’s Gemini and OpenAI’s ChatGPT may pull information from your digital assets, such as your blogs and websites, to produce answers. Unlike classic search engines, they don’t just point your users to your content — they instead summarise and pr...

Your website is like your global business card — it’s the first thing people see, so it will decide whether they remember your brand and eventually choose to buy from you or use your services. If you want your website to rank and attract users in other countries, you need to make sure that the meaning and intent of your message stay clear. If your international website translations lose the nuance or purpose you originally intended — a disconnect known as semantic drift —you lose both visibility and trust.   Go beyond direct translation   It’s not enough to translate your content word-for-word. Effective multilingual SEO starts with in-depth keyword research tailored to each target group and market, including their industry, where applicable. When you optimise your content for individual countries, you can achieve stronger rankings across regions. It’s important to understand that search engines always value quality over length, so your international website translation...