How to Use Structured Data to Improve Visibility Worldwide
Search engine optimisation has to be more than keywords and backlinks if you're competing across multiple regions. To stay visible, your site needs to communicate clearly not just to users, but to search engines. Structured data helps make that possible. By tagging your content with additional context, you make it easier for platforms to index, display, and prioritise your pages. With structured data, your website can present its content in a format that machines can read and interpret. This will give your content the chance to show up in enhanced search features, such as rich results and snippets, so it attracts more clicks. How does structured data work in SEO? Structured data uses a standardised format to describe what appears on your webpage. It labels elements such as products and articles, as well as FAQs. The goal is to help search engines interpret your content more accurately. Think of it as an organised system that explains your page content cl...