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Showing posts from January, 2026

How to Use Structured Data to Improve Visibility Worldwide

Search engine optimisation has to be more than keywords and backlinks if you're competing across multiple regions. To stay visible, your site needs to communicate clearly not just to users, but to search engines.   Structured data helps make that possible. By tagging your content with additional context, you make it easier for platforms to index, display, and prioritise your pages. With structured data, your website can present its content in a format that machines can read and interpret. This will give your content the chance to show up in enhanced search features, such as rich results and snippets, so it attracts more clicks.   How does structured data work in SEO?   Structured data uses a standardised format to describe what appears on your webpage. It labels elements such as products and articles, as well as FAQs. The goal is to help search engines interpret your content more accurately. Think of it as an organised system that explains your page content cl...

Evaluating GEO Readiness: Depth, Context & Content Signals

Sticking to a traditional SEO checklist won’t guarantee visibility in today’s search environment. It won’t help your brand appear in Google’s AI overviews or tools like ChatGPT, either. Why? Because most checklists miss semantic depth — the topical coverage and subject expertise that modern algorithms now expect from high-quality content.   Generative engine optimisation or GEO addresses this gap by making your content visible in AI-supported search, both locally and internationally. In this article, we’re taking a quick look at how three core dimensions of GEO readiness — semantic depth, contextual structure, and content signals — factor into how GEO systems evaluate visibility and authority.   What exactly is semantic depth ?   When your website can explain a topic and its related subtopics, as well as the connections between them, that means it has strong semantic depth.   Today’s search engines and large language models expect your website to ha...